WEBSITE PRIVACY POLICY
Water Ducklings* (“we” or “us”) takes the privacy of your information very seriously. This policy explains how and for what purposes we use the information collected about you via www.waterducklings.com (referred to below as the “Site”). Please read this privacy policy carefully. By using the Site and any services we offer via the Site, you are agreeing to be bound by this policy in respect of the information collected about you via this Site.

If you have any queries about the policy, please get in touch with us using the contact details set out at www.waterducklings.com/contact.php and we will do our best to answer your questions.

PERSONAL INFORMATION WE MAY COLLECT ABOUT YOU
We will obtain personal data from you (such as your name, address, telephone number) whenever you complete an online form. For example, we will obtain your personal data when you register to use this Site or contact us for any reason. Although it is not compulsory to give us this information, if you do not then we may not be able to provide you with the full range of services the Site has to offer.

We may monitor your usage of this website. This may include monitoring how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user’s internet provider. This information helps us to build a profile of our users. Some of the data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on “Cookies”.

COOKIES
When you visit the Site we may store some information (commonly known as a “cookie”) on your computer. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means that they cannot be used to track your movements around the web. Passwords and credit card numbers are not stored in cookies.  

A cookie helps you get the best out of the Site and helps is to provide you with a more customised service.
We use cookies for the following purposes:

• We use cookies so that you do not have to re-enter your details each time you visit the Site;
• We use cookies to track how our site is used and to improve and update our content.

You can block or erase cookies from your computer if you want to. For further information about cookies and how to disable them, please go to aboutcookies.org.

USE OF THIS INFORMATION
We may use your personal information:

• To help us identify you and any accounts you hold with us;
• For service administration purposes;
• Statistical analysis;
• To personalise the way the Site is presented to you;
• Customer profiling and analysing you purchasing preferences;
• Marketing;
• Fraud prevention and detection;
• Billing and ordering fulfilment;
• To notify you of any changes to this Site or our services which may affect you;
• Improving our services.

MARKETING AND OPTING OUT
Unless you have asked us not to, we may contact you by email, mail, telephone or fax about our goods and services which we think may be of interest to you.

If you prefer not to receive further marketing communications from us, you can opt out at any time. See further “Your Rights” below.

DISCLOSURE OF YOUR PERSONAL DATA
We may disclose your personal data to:

• Our agents and service providers e.g. providers of web hosting or maintenance services;
• Credit reference agents – see “Credit Checking” below.

Other than as set out above, we will not disclose any of your personal information without your permission unless we are required by law to do so (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime).

KEEPING YOUR DATA SECURE
We will use technical and organisational measures to safeguard your personal data, for example:

• Access to your account is controlled by a username and password which are unique to you;
• We store your personal data in secure servers.

Whilst we use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet.

MONITORING
We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, fraud prevention and compliance.

CREDIT CHECKING
To enable us to make credit decisions about you and for fraud prevention and money laundering purposes, we may search the files of credit reference and fraud prevention agencies. We may disclose information about how you conduct your account to such agencies. If you provide false or inaccurate information and we suspect fraud, we will record it.

USE OF DISCUSSION BOARDS
The Site may from time to time include forums and/or discussion boards on which you can post information. Any information that you post in these areas becomes public information and you should always be careful when deciding to disclose your personal details as part of that information.

LINKING TO THIRD PARTY WEBSITES
We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our Site and recommend that you check the policy on each site you visit and contact its owner or operator if you have any concerns or questions.

In addition, if you linked to this Site from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

YOUR RIGHTS
You have the right, subject to the payment of a small fee (currently £10) to request access to personal data which we might possess about you. If you wish to exercise this right you should:

• Put your request in writing;
• Include proof of your identity and address (e.g. a copy of your driving licence or passport and a recent utility bill or credit card bill);
• Attach a cheque in the amount of £10 made payable to Water Ducklings;
• Specify the personal data you want access to, including any account or reference number where applicable.

You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right you should:

• Put your request in writing;
• Provide us with enough information to identify you (e.g. account or reference number); and
• Specify the information that is incorrect and what it should be replaced with.

You also have the right to ask us to stop processing your personal data for direct marketing purposes.
If you wish to exercise this right you should:

• Put your request in writing. An email sent to info@waterducklings.com with a header that says “unsubscribe” is acceptable;
• Provide us with enough information to identify you e.g. account or reference number;
• If your objection is not to direct marketing in general but to direct marketing by a particular channel (e.g. mail or telephone) please specify the channel you are objecting to.

CONTACT US
If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, you can do so by sending an email to us at info@waterducklings.com or write to us at Water Ducklings at the address below.

* Water Ducklings is the trading name of “Joanne Wilcock (sole trader) trading as Water Ducklings” whose trading address for service of notices and correspondence is at Clarendon House, 3 Beech Crecent, Pennington, Leigh, Lancashire WN7 3JL.